AT&T unveiled a precious new logo. Its so yummy I want to eat it up. Even better I want to suck it through a straw like one of those weird but delicious pearl tea drinks.

I bring you: The Death Star v2.0: The Cutening

The Deathstar mark itself has gone sort of swirly light and happy, like a kid’s bouncy ball. The font says I AM WARM AND APPROACHABLE AND NOTHING LIKE MOUNTAIN BELL AT ALL JOIN US! Branding weirdness.

For your reference: Deathstar v1.0: Revenge of the regulated monopoly