I’m watching Season 3 of Lost on abc.com. Every 12 minutes or so you have to watch between 15-20 seconds of ads to advance to the next segment. Not too shabby I suppose.

The entire movie player is wrapped in the advertisers messaging on top of a commercial slot. Also not a bad way to showcase the ads.

But the weird and wasted part is that about every other commercial they’re showing is for… Lost. How is that helpful? I’m already here and captive.